Accelerating the Dynamic Church : Return on Ministry

Dynamic Church 07 is almost here!

Jeff Hook — Wed, 11 Apr 2007 02:56:00 GMT

Are you a Fellowship One customer, but you ask yourself whether your church is really using the system to its full potential? Have I got a deal for you!

Many of our customers have been asking us to sponsor a users’ and developers’ conference and so this year we are. It is being held May 17-19 in Frisco, Texas (just north of Dallas). We are calling it Dynamic Church 07 and it is really going to be worth your while.

I will be speaking about how information technology plays an important role in the Dynamic Church. This is not fluff. After 3 years of observing how some churches succeed wildly with Fellowship One while others underachieve, I will provide in my keynote what it takes to be one of the former and how to avoid the latter.

I will also address how to increase giving without focusing on giving. The lessons to learn from that alone are worth the price of admission! We are talking a definite Return on Ministry for this conference compared to other conferences in that what you learn here will be implementable at your church using Fellowship One.

But there is more! Education tracks from the professionals at Fellowship Technologies who are in the trenches everyday, as well as customer presentations about how they made it work for them. We will also have “hands-on” training and partner exhibits from some companies that can help take your Fellowship One experience to that next level.

And to top it all off, Tony Morgan – you know him as one of the Simply Strategic guys - is the Saturday morning keynote. Tony recently left Granger Community Church, (a Dynamic Church in Southbend, IN), and is now with Newspring (a Dynamic Church in Anderson, SC) – both Fellowship One customers! I consider Tony one of the rock stars of the industry. If you want to understand how to do church better, he can help you understand what is possible. Come see for yourself.

But you better register now, the early discounts are going away soon. The fee for the conference goes up next week. The cheap hotel rates are only guaranteed until then as well. Don’t miss this opportunity to work face-to-face with your favorite voice on the other end of the Technical Support line, or to ask the developer of Data Exchange how to use our API to its fullest, or to ask Product Management about where the product will end up three years from now (if they won’t tell you, I will). All the right people will be there. Don’t delay, register now! I cannot think of a better way to get free consulting.

I hope to see you there! Believe me, it will be worth it!

Grace to you,

jhook

Solution Selling includes educating the church on Best Practices

Jeff Hook — Thu, 30 Nov 2006 18:43:00 GMT

Last night I received a call from the field from one of our Delivery Managers. For Fellowship Technologies, a Delivery Manager is a consultant who works with a church partner (customer) to assist them with their implementation of Fellowship One. The purpose of the call was that the Delivery Manager wanted me to know that the church partner could not say enough about how much they learned about church management from our sales consultant during the sales cycle.

BTW, we now have 12 different editions, all the same software, but twelve different ways to license Fellowship One because not all churches want to use it the same way – but I will save that post for another day. The point of this post is how much the partner learned during the sales cycle.

To me, this was very rewarding. Why? Because it says that we are being successful when it comes to our mission of not just selling church software but also helping churches understand what good church management is and, in the end, improving churches’ ability to help people! When people talk about the business of the church too often they talk about the “back office” aspects of the church.

However, the real “business” of the church is people; from helping deal with their “heart” conditions to their “life” conditions. Church management software needs to be ministry-focused software, not administrative-focused software. Sometimes we run into a church that has documented all of these features that they want their software to have but these features are all about how to make the software perform better to their “work habits” around reading email, keeping their calendar, or even turning on the HVAC 2 hours before the service time. Now all of these might be well and good, but I truly think they miss the point.

Our sales consultants try to convey the need for the software to focus on the needs of the people attending the church – that is where the real value is. In his book, “How to Increase Giving in Your Church,” George Barna says that people who share an ownership or personal connection to a church tend to give more. In other words, the more connected a person is, spiritually and emotionally, the more generous the giving. The more generous the giving, the more resources the church has for quality services and reaching more people. So if this is true, shouldn’t church management software help track how connected a person is and help then encourage additional connection?

If all church management software is just alike (like some of our competitors want you to think), why aren’t our competitors selling the same way? Instead they sell on “features and functions.” I can say this because I have seen their sales demos. It is not about features and functions; it is about how you use those features and functions. It is about processes and the impact of those processes – both on the church congregation and church staff.

Grace to you,

Jhook

Good Software Stewardship?

Jeff Hook — Tue, 28 Nov 2006 21:20:00 GMT

Sometimes we come across a church that puts a halt to a software selection process because they come to the realization that they may not need a new church management software solution. Why? Because they find out that they are underutilizing what they currently have. Of course, many times they are encouraged to not look for another solution by their current vendor who claims the system they have can do exactly what Fellowship One does, they are just not using those features. It is rarely the case that this is actually true. But the church must go through the process of looking at what their current vendor has before buying off on another purchase. Case in point: why buy new if you are not using what you currently have? Maybe you do not need a new system to get the benefits you are hoping to get with a new system if your current software has the capabilities; you are just not using them!

Now my contention is that there is perhaps a reason why a church is not using its current system to the max that still requires a change – maybe the system does not do what you need it to do to support your ministry; or perhaps it is not user-friendly; or costs too much to maintain or breaks when you do try to maintain or upgrade it; or performs so poorly it is practically unusable! If any of these are the case then shopping for a new solution is warranted. However, many times a system is not used to its full extent because the staff does not have the discipline to change or learn something new or even, heaven forbids, the staff has become lazy or complacent.

If this is the case, changing systems will not provide the benefits desired no matter what solution is in place; the staff is not willing to do what is required to get the desired results. It is like the athlete who wants to win the Olympics but is not willing to do the amount of training required to really compete. Becoming a “world class church” is similar to becoming a “world class athlete,” it does not happen without doing the right things, doing the right things right and then doing the right things better. Continually!

As an example, I will use a tale of two churches who are both current customers of ours. This is an actual case study of true circumstances, but I will spare the names to protect the innocent. However, there probably more than one church of each type within our customer base. Do not be offended if you think I am using your church as an example; if it is your actual church, I did get permission.

Both churches held a “Fall Festival” as an outreach event into the community and to show a less “gruesome” way to celebrate Halloween. Both churches subscribe to a Fellowship One edition that allows for “check-in” of any and all activities. However, only one of these churches chose to “check-in” their Fall Festival. That church checked in nearly 2,000 attendees to their event; more than what they serve during their typical weekend services. The other church chose not to conduct “check-in” at the event even though their license agreement encourages them to do so – it does not cost anymore!

The church that chose to conduct “check-in” put their best foot forward because they showed their community that it was technologically savvy and showed that safety of their kids was job #1; but more importantly, even before the event was over, because of real-time attendance tracking, they knew that 92% of those in attendance were 1^st time visitors to their church. 92% - I would say that was a successful outreach event! The church that did not conduct check-in can only guess at how many attendees were first-time visitors and can only surmise as to whether its event was successful at bringing in new faces.

The real key to growth and determining success of the Fall Festival for the first church mentioned will be to track how many of those people actually make it to church within the next month and then how many are still there in six months. From that, the church can determine its ROM (Return on Ministry) for that event for that year which will help determine if that event was a good use of funds and whether none, less or more money should be budgeted for the next year. The second church mentioned cannot do any of that analysis because it did not capture who attended in the first place. There are perhaps other ways to capture the information (roll cards, etc.) but none more accurate and efficient than at the POS (Point of Service).

Everyone can make better decisions when they have more and better information. I encourage you to take the guess work out of the decision-making process at your church by capturing, tracking, and analyzing as much information as you can. Capturing the data does not need to be laborious. A check-in station can be used as a POS device for more than just “children’s check-in.” By checking in all of your church’s activities, you build a foundation of data that can help capture how successful an event is and how “plugged-in” people are – now that’s measuring assimilation! Using all the capabilities of your church management system will help you truly know whether it is the right one for your church or not. It also allows you to get the most "value" out of your solution. It is just good software stewardship!

Grace to you,

Jhook

Return on Ministry statistic . . . how fast are you growing?

Jeff Hook — Sun, 29 Oct 2006 19:10:00 GMT

On Tuesday, October 17^th, 2006, the United States passed the 300 million mark in population. We are only the third country to ever pass this mark; the other two being China and India. This is amazing growth when you think of the modern age and where recent historical birth rates seem to be heading in most of the industrialized world. What does this have to do with a dynamic church?

Too often, when a church tracks its success, it only looks at the internal growth rate; how the church is growing compared to itself in previous weeks, months, or years. But in business, a thriving company looks at how well it is growing compared to itself but also how well it is growing compared to the overall market growth. In other words, how the company is growing compared to the all companies in that segment and to the market potential.

When compared to the population growth, shouldn't successful churches be growing at a more rapid pace than the overall population growth? Perhaps the overall US population is too broad, but shouldn't the standard then be the local population growth rate? Conversely, if a geographical area is in the decline and the local church is shrinking at a lesser pace than the population, is that not success? In that case, the percentage of the population going to church would be increasing.

If a company is not growing as fast as the marketplace, it is looked at as failing; even if it is the fastest growing company in that vertical space or industry. Is attendance growth rate against population growth rate a metric your church is tracking? To have an honest assessment of a church's health, I believe it is one that should be.

Question to ponder: Can a dynamic church exist in a dying town?

Grace to you,

Jhook