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Returned/Rejected E-mail : Best Practice?

Last post 04-27-2007, 2:51 PM by joew. 4 replies.
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     04-17-2007, 7:26 PM 1577

    Returned/Rejected E-mail : Best Practice?

    Howdy, I am wondering what other churches are doing in regards to returned or rejected e-mails? For example, this morning I sent an e-mail inviting 1,600+ men to a Men's Summit we are hosting this Friday and several hundred of these kicked back to me. What are others doing to combat this? Are others even having this issue? I appreciate your feedback.
    "Grace is the understanding that God is a better savior than you are a sinner." - Christopher Love
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     04-23-2007, 9:48 AM 1628 in reply to 1577

    Re: Returned/Rejected E-mail : Best Practice?

    Joe,

    There are a few approaches to getting this resolved.  First and foremost is getting every ministry at Change Point to use the new group email 2.0 functionality.  If every one is using our new mass communication device then they are more likely to help you reduce the number of bounced emails.  For example...  you sent out an email to 1600 men of which I am guessing you might know 100.  How are you supposed to know what to do with the 500 bounced email addresses when you don't know these people?  If you were emailing your small group of men who number about 20 and 2 of the addresses bounced you will know those men and call them.  By fixing the emails at the lowest level you fix the issue for all ministries.  

    Unfortunately that does not get you off the hook.  You need to compile a list of the email addresses that bounced.  This can be done by printing the bounced message or typing it into Excel.  Since the bounced email goes into your Outlook or outside mail there is no way currently for Fellowship One to know what bounced and what did not.  You can then look up each email address using the advanced search in Fellowship One and inactivate the email address.  If you get some help you might even consider calling or sending a snail mail to them to invite them th to the Men's Summit during the process.  Their email address might not work anymore because they have changed jobs or because they lost their job.  Those are the men you really want to reach anyway. 

    What you can not do is throw up your hands and say this problem is too big for me to take on because you then become part of the problem.  If everyone at Change Point had corrected every email address that bounced when they sent out group email you would only have seen a few dozen bounced email addresses.  

    Bounced emails happen... what you do with them defines your servant nature.

    Matthew McMaster

    Delivery Manager 

     04-23-2007, 11:05 PM 1638 in reply to 1577

    Re: Returned/Rejected E-mail : Best Practice?

    Welcome to the world of mass email. It is a messy world. Bounced emails do not come in a consistent format that you can filter or search to find ones with invalid addresses. That means you are stuck reading each bounced email. FT is developing group email to provide some management solutions. I do not know the timing on their release. Bounces for invalid addresses do not mean that the email address or account is actually gone. Many in the industry count the invalid bounces and only delete the email address after 3 hard bounces over several weeks. You can do that by entering these addresses in Excel and counting. It is labor intensive. At Bayside we use two systems. For our general church wide email we use Constant Contact. It is an email newsletter system that has excellent templates and excellent bounce management. We import our email addresses from F1 on a regular basis. After each weekly email newsletter I export the hard bounce email addresses from Constant Contact. I then combine three bounce lists over three weeks in one spreadsheet and use the Pivot table to count the repetitions. I then remove the 3 hard bounce email addresses from both Constant Contact and from F1. Our ministry and department emails are sent from F1 using Group Email 2.0. We ignore all of the bounces from these emails. We do pay attention to the unsubscribes (email is unlisted). We use a report 7603 to extract the unsubscribe emails. Then we use mail merge to send an email asking for the reason for unsubscribing. We get responses all over the map. Some have moved, some just do not want a ministry's email,, some do not attend, some made a mistake and the rest don't answer. We take action from the responses. This system has worked well for us for the past 8 months with a mailing list of over 11,000 email addresses. It takes me about an hour a week to manage. I do look forward to the next enhancements to Group Email 2.0 as it will make some of this easier.
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     04-27-2007, 2:35 PM 1658 in reply to 1628

    Re: Returned/Rejected E-mail : Best Practice?

    Matthew, Thanks for the suggestions. I'm already to varying degrees of success relying on all of them already. (Without the input and corrections from staff and other Portal users I would be dead in the water.) I've got about 90% of my people totally migrated to 2.0 already. Which is why I've noticed the increase in bounced e-mails. Throwing my hands up has never been an option.
    "Grace is the understanding that God is a better savior than you are a sinner." - Christopher Love

     04-27-2007, 2:51 PM 1659 in reply to 1638

    Re: Returned/Rejected E-mail : Best Practice?

    danl, Thanks for the response. I already make the practice of reading each e-mail individually. As you know they range from over quota, to invalid address to being put on a block list (there is one ISP we are consistently being blocked by) and try to deal with them individually. I'll start building a bounce spreadsheet today! That's a great idea. We are using F1 for about 95% of our e-mails currently (including church-wide). I'll give Constant Contact a look. I've started tracking unsubscribes and contacting the individuals to clarify what and/or why they are subscribing from since you responded to a post I had in another thread (Thanks a million for that suggestion!!) Thanks for the input.
    "Grace is the understanding that God is a better savior than you are a sinner." - Christopher Love
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